I’m going to teach you a new game that I learned last weekend from 4-year-old Sophia.

It’s called “Chase the Skunk.”

Think you can learn it?

One person is the Skunk. They speed around the backyard on all fours, like a skunk.

The other person is the Chaser. They speed around the backyard on all fours, trying to catch the skunk.

But whenever the Chaser gets close… the Skunk sprays you with stinky spray.

And for whatever reason, you keep chasing.

As I was playing, I couldn’t help but wonder:

What about the Skunk gets people to keep chasing it?

Most small businesses and wanna-preneurs have no idea.

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Best,

Joseph Smith