These new non-profits are popping up all over the place, and hundreds of creative professionals are volunteering their skills:
They’re writing resumes for homeless people.
Or, as they like to call them, “Urban Survival Specialists.”
So I went to check it out.
It blew me away. These homeless men and women are walking out of clinics with sexily designed resumes, incredibly catchy written-out answers to common interview questions, and generous new references.
Here’s a fact: Some of these homeless guys are having more job search success than you.
And of course they are.
They’re being branded by state-of-the-art professional marketers who can sell anything.
If they can brand homeless people, we can brand you.
That’s what we’ve been doing in MTTB for years.