We Have Two Instincts, And This First One Waaay Stronger

We humans have two instincts, and one of them is way stronger than the other.

On one hand, we have an instinct to fit in.
To walk on the right side of the sidewalk…
to eat with the correct fork at a formal dinner.

In other words, “When in Rome, do as the Romans do.”

On the other, we have an instinct to differentiate.
Not for the sake of being different, but because…
He who follows a miserable crowd becomes miserable!

And obviously, the first instinct is the far stronger one. But…

Differentiation equals success in saturated markets.

And the human race is a saturated market.

Listen, there are a lot of people trying to ooze out extra cash here & there by…
– not tipping their waitress
– selling kitchen appliances on Craigslist
– “forgetting their wallet” when the group goes out


So hear me well when I say, “Don’t be a Roman. When in Rome… just do something different!”

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You could inch your way forward by being rude… or bound ahead with us!

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Joseph Smith

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