Try to remember the driest, most boring, lecture you’ve ever heard.
Maybe think back to college, or church, a TV program, or your parents.
I wonder if we’re thinking of the same speaker:
… the one who clearly has no clue who his audience is
… or what they want
… or even what he’s talking about!
I thought of a lecture I attended from a visiting philosophy professor back in college.
When he finished, I turned to a gal behind me and asking:
“So, what was your favorite part?”
And I’ll never forget her answer: “When he said “In conclusion!””
This lecturer obviously never studied the science of compelling communication.
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You know the drill by now.
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