What does Taco Tuesday have to do with online advertising?
Taco John’s is a fast food chain with around 400 restaurants serving Mexican fast food, so of course they are the type of place that would advertise by saying Taco Tuesday.
But what sets Taco John’s apart from every other restaurant is that they claim that they were the first ones to use Taco Tuesday. They even trademarked it. And now they spend who knows how much time and money sending cease and desist letters to restaurants that advertise Taco Tuesday.
Even though the law is on their side, Taco John’s is losing the battle, because Taco Tuesday is already too popular for them to stop everyone from saying it, and no one knows that they were the ones who came up with it.
But that’s what happens when you don’t know how to stand out from the crowd.
Taco John’s hit the jackpot when they came up with Taco Tuesday, but they didn’t have the expertise to market it and attach it to their brand alone.
You might come up with a genius ad that could earn thousands in commissions online, but if you don’t know how to present it and where to place it then it will be as worthless as Taco Tuesday.
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