Earlier this month, someone threw a big, outdoor Cinco de Mayo festival.
Over the course of the weekend, several thousand people turned out.
The main strip was full of cheap carnival-in-a-box rides and gross food, so you wanted to make your way to the side streets because…
That’s where the good stuff is!
The local Mexican market put up a big tent and sold tacos, tamales, and tostadas to long lines of hangry locals, and their serving staff blew me away.
Enrique, a legal immigrant from Puebla, served two men before serving me, speaking each one’s native language.
Spanish to one, and Arabic to the other. (I don’t know Arabic, but the friend I was with recognized it.)
Then, he served me in English.
This young man had that magnetic glow about him that comes from speaking to customers in their own language.
E-Marketing has a lot of people confused, and most online businesses make themselves look ridiculous.
Our coaches will teach you how to speak your customers’ languages.
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