“Hot fresh pizza delivered right to your door in 30 minutes or less or it’s free.”
That’s called a Performance Promise.
It tells you exactly what to expect.
And it exactly matches what the customer wants most…
Tasty hot pizza – fast.
Plus… it’s risk-free.
This unique selling proposition has made Domino’s Pizza the number one pizza chain in America for good decade. Until other pizza joints butchered this performance promise and diluted the marketplace.
But I digress…
Here’s what’s important:
A great guarantee can mean everything. And a place of business which guarantees it’s performance is definitely one people are happy to link arms with.
This is, by far, one of the most important things I look for when choosing income streams.
I only join and recommend others to join me, if the owner’s willing to put his money where his mouth is.
Now you know why I’ve been preaching about The marketing system to you for weeks.