Nike’s Motivational Slogan Misguides Young Business Owner

Last night I read an old forum post that grabbed my attention.

It was written by a 20-year old guy and the title was “JUST DO IT.”

Here’s what he said:

“Just do it. That’s what I’ve told been telling myself these past few months. Start a blog, start a Youtube channel, it doesn’t have to be great. Although it’s not perfect, I’ve already posted two blog posts. They’re very random, and I don’t have a real niche that I’d like to talk about. But I’m doing it. And you should to!”

I applaud the young man’s actions.

But he is shooting himself in the foot.

Why?

He rushed things.

He wants to get some momentum going for his business.

But there’s a problem with momentum.

It will either bringer closer to your goals…or it will make you crash on a tree.

His blogs and videos are random.

He hasn’t chosen a niche or a market.

He doesn’t have an idea how to monetize his efforts.

I can already hear the ambulances rushing his way…

Listen.

Being enthusiastic like this young man is great.

Life should be all about experimenting and making a mark in the world.

But he is young and has all the time in the world.

What about you?

Do you have all the time in the world?

If you do, you might like this young man’s “business” plan.

But what if you have limited time?

What if you are behind on your bills and you are getting older by the day?

Then you need a business that’s not based on cute slogans.

You need a business that’s rooted in solid, money-making principles.

You need a business like this.

Sincerely,
Joseph Smith

Leave a Reply